Audi Import prepares its dealer network for the future by introducing "Audi Manager"
Audi – Vorsprung durch Technik. This is the essence for the German premium brand from Ingolstadt: to build refined, attractive, sophisticated and technically perfect cars. Audi has an extensive dealer network for both sales and after sales.
As Belgian importer, D’Ieteren ensures the sale, logistics and distribution of Audi (via Audi Import) and Volkswagen, SEAT, ŠKODA, Porsche, Bentley, Lamborghini and Bugatti. In order to continuously guarantee the quality of customer service and to support the ambitious growth of the brand, Audi Import rolls out a new program: “Audi Manager”. The purpose of this program? To appoint an Audi Manager in each concession, who will take on the full management of the Audi brand. This includes sales, after sales, finance, marketing and people management. The Audi Manager will act as business partner to the dealer.
In order to ensure a good implementation of these ambitious plans, Audi Import appeals to De Putter & Co to support them with the selection, screening and recruitment procedures. It includes both internal and external candidates. One of the biggest advantages of this program, is the fact that future Audi Managers will follow an extensive and tailor-made training program, with focus on all aspects of dealership and brand management.
Since the start beginning of 2012, 15 Audi Manager have been appointed by De Putter & Co at various dealers throughout Belgium. All parties are looking forward to the further implementation in the near future.
Customer: D’Ieteren - Audi Import
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